Get closer to reality with Sony's OLED With over 8 million self-illuminating, individually controlled OLED pixels, you’ll see real black, incredible contrast and lifelike colour. It’s an enthralling experience like no other.
Pure black, perfect vision Our OLED pixels work individually and can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, textures and colours for a view that’s stunningly real.
More vibrant colours with true black We see colours differently depending on what’s around them. Only when surrounded by true black do colours seem really vibrant.
Millions of OLEDs, individually controlled This screen has millions of self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you'll see more accurate detail, colour and shades in every scene.
Experience a whole new world Watch our latest TV advert and see how the A1 creates an out-of-this-world experience.
Revealing new experiences Take a tour and see how this TV enriches your life.
Everything else pales in contrast True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme™ processor. Sony's OLED TV creates exquisite, unprecedented contrast.
Reality as it was meant to be experienced 4K HDR Processor X1™ Extreme X1 Extreme shows images and colours as they truly are, the way you want to see them.
Uncover the detail with 4K HDR 4K High Dynamic Range For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.
Life’s brilliance, revealed with extra colours TRILUMINOS™ Display See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
360 degrees of sophistication This OLED TV is more than just beautiful. It’s designed so that the stand and speakers virtually disappear – appearing as if it’s floating – leaving only the brilliance of its picture.
Just talk to explore new worlds Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this 4K Android TV™ brings you movies and TV shows from apps or broadcast in an instant.
Our Android 4K TVs are recommended by Netflix Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix Recommended TVs help you to enjoy popular shows and movies with a dedicated button and voice control.