• Details
  • Sony KD77AG9

    Discover detail, the way the creator intended
    See how we've combined our most powerful Picture Processor X1™ Ultimate with Pixel Contrast Booster™ and our unique MASTER Series philosophy to bring the creator’s intent brilliantly to life.

    Pictures and sound in perfect harmony
    Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.

    Ultimate realism
    With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.

    Maximising OLED contrast in every colour
    Powered by the Picture Processor X1™ Ultimate, this OLED TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster™ for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.

    Sound-from-Picture Reality
    Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.

    Enjoy studio quality with Netflix Calibrated Mode
    This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

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    Manufacturer Sony
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    Representative example for interest bearing credit: Cash price £699, Deposit £69.90, Loan amount £629.10, 19.9% APR representative, Interest rate 19.9% fixed, 36 monthly repayments of £22.8, Total term of loan agreement 36 months, Total charge for credit £193.14, Total amount payable £892.14.


    The figures shown are an illustration based on the cost of goods. Final details including shipping and discounts where applicable will be displayed on the checkout page.

    Credit subject to status and affordability. Terms & Conditions Apply. Hills Radio Limited is a credit broker and is Authorised and Regulated by the Financial Conduct Authority. Credit is provided by Hitachi Personal Finance, a trading style of Hitachi Capital (UK) PLC, authorised and regulated by the Financial Conduct Authority. Financial Services Register no. 704348. The register can be accessed through http://www.fca.org.uk.

    IMPORTANT: Hitachi Capital rounds down the monthly payments, which may result in your total amount payable being less than the total cash price.